Breaking down Rockstar’s 5 best marketing strategies for GTA 5

Grand Theft Auto V's 2013 launch redefined entertainment marketing, achieving $800 million in first-day sales. Rockstar Games masterfully combined strategic teasers, in-game fan participation, and guerrilla marketing. Exclusive pre-order incentives and brand consistency further fueled the game's success. This multi-faceted approach set a new standard for game releases, blending traditional elements with innovative strategies.

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