Infectious Advertising ropes in Siddharth Kumar as Creative Director

Infectious Advertising has appointed Siddharth Kumar as Creative Director. Prior to this, Kumar took a detour into filmmaking. He wrote, directed and produced four short films. 

Siddharth Kumar is a seasoned creative director who has spent over a decade and a half honing his craft at agencies such as Ogilvy, McCann, Leo Burnett, VML, and Publicis. Along the way, he has worked on a diverse range of global brands like Coca-Cola, Unilever, MasterCard, Airtel, Nestlé, Vodafone, and SBI, to name a few.

Speaking about his plans for Infectious, newly appointed Creative Director, Siddharth Kumar said, “My goal is to help build a culture where storytelling thrives. I believe my role is to push the envelope, stir things up, and encourage new kinds of madness.” 

Ramanuj Shastry, Creative Chairman and Co-Founder, Infectious Advertising, said, “ Sid has impressed me in the short time that I have known him. He is a solid writer and great human being. I wish him a great innings at Infectious” 

Akshay Kapnadak, Chief Creative Officer, Infectious Advertising, added, “Siddharth is passionate about storytelling, curious about people, enthusiastic about the business and has a great work ethic. I'm looking forward to see what we all can build together"

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