Trump Media Goes Full Throttle On Crypto. ETF Launches In The Works
Trump Media & Technology Group (TMTG), the company behind the social platform Truth Social, is ramping up its ambitions beyond social media. The firm announced it has signed a binding agreement to introduce a suite of retail investment products, including cryptocurrency offerings and exchange-traded funds (ETFs), in what appears to be a bold expansion into the financial services space.
The move comes on the heels of an earlier agreement reached in March with digital asset firm Crypto.com, broker-dealer affiliate Foris LLC, and Yorkville America Digital — a division of New Jersey-based investment advisory firm Yorkville Advisors.
ETFs Backed by 'America First' Ideals in the Pipeline
According to Trump Media, the proposed ETFs will reflect policy principles associated with Donald Trump’s "America First" agenda. While the firm has yet to file ETF applications with the U.S. Securities and Exchange Commission (SEC), the products are expected to roll out later this year, subject to regulatory green lights. Trump Media also aims to make these funds accessible both within the United States and internationally.
“We look forward to bringing ETFs to the market for investors who believe both the American economy and digital assets are poised for tremendous growth,” said Devin Nunes, CEO of Trump Media, in a press release.
Notably, this announcement coincides with an important development for Crypto.com — on March 27, the company revealed that the SEC had concluded its 2024 investigation without pursuing enforcement action.
Crypto Ties Deepen for Trump-Branded Ventures
This isn’t Trump Media’s first foray into the digital asset ecosystem. The Trump brand has already dipped its toes into the crypto waters with Trump NFTs, a meme coin, a sizable stake in the bitcoin mining firm American Bitcoin, and even involvement with a crypto exchange called World Liberty Financial.
The diversification strategy comes as the Trump Organization earlier this year announced a trust arrangement for President Trump’s business interests — including his reported $2.7 billion stake in TMTG — which is now being overseen by his children. The former real estate mogul is said to be removed from any daily operational role.
Conservative ETFs Already on the Market
While TMTG prepares to enter the ETF scene, it's worth noting that investment products catering to conservative-leaning investors already exist. The American Conservative Values ETF (ACVF) has amassed $110 million since its 2022 debut, while the God Bless America ETF (YALL) — branding itself as a haven for “God-fearing, flag-waving conservatives” — manages roughly $79.4 million in assets.
TMTG, Crypto.com, Foris, and Yorkville have not provided additional comments on the development so far. However, the partnership signals an increasingly intertwined future between pro-Trump branding and the evolving landscape of digital finance.
Disclaimer: Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions. Cryptocurrency is not a legal tender and is subject to market risks. Readers are advised to seek expert advice and read offer document(s) along with related important literature on the subject carefully before making any kind of investment whatsoever. Cryptocurrency market predictions are speculative and any investment made shall be at the sole cost and risk of the readers.
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