Godrej strengthens security with BIS, ISO certified safe solutions

Excelsior Correspondent

JAMMU, Apr 22: Demonstrating its unwavering dedication to consumer awareness, the Godrej Enterprises Group’s continues to empower customers with certified, superior security solutions.
By adhering to stringent certification standards such as BIS (Bureau of Indian Standards) and ISO, the brand continues to set industry benchmarks, enabling consumers to make informed decisions with assurance.
Pushkar Gokhale, Executive vice president and Business Head of the Security Solutions Business of Godrej Enterprises Group, emphasized the role of certification in consumer protection.
He said, “In today’s evolving security landscape, ensuring that consumers receive certified, reliable and high-quality products is crucial. BIS and ISO certifications serve as key benchmarks, reinforcing our steadfast pursuit of excellence. The Quality Control Order that mandates Safe manufacturers to sell only Certified Safes is a great step towards encouraging only certified products only (QCO). This regulation empowers jewellers community to access high quality safes from all suppliers with we leading this initiative.”
“We go beyond compliance, advocating for higher industry standards and raising awareness about the significance of certified security solutions. We truly believe that an informed consumer is an empowered consumer, and our goal is to enable them to make choices that provide both assurance and peace of mind. We have been instrumental in being thought leaders by actively educating jewellers Pan India about the importance of buying only Certified Safes through press conferences in jewellery hubs like Jaipur, Surat, Lucknow, Kolhapur and more. Our efforts have been extended beyond compliance. We continue to actively educate jewellers about the value of certified products, enabling them to make informed decisions,” he added.
With the rapid expansion of smart home technology, security solutions are becoming an integral part of modern living. Currently, smart home penetration stands at approximately 10 percent, with projections indicating growth to 20-25 percent by 2030.
This upward trend highlights the growing need for certified security solutions that align with evolving consumer expectations.

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