Patanjali Ventures Into India's Soft Drink Market, Hopes To Disrupt Industry With 'Ayurvedic' Drinks

Patanjali Ayurveda has ventured into the Indian beverage industry with a unique combination of freshness and health in the scorching heat of summer. It aims to counter other brands whose soft drinks are often full of artificial colours, preservatives and excess sugar. Patanjali claims that beverages made from Ayurvedic and natural ingredients are not only delicious but also healthy.

The company says that among Patanjali's beverages, Gulab Sharbat has gained immense popularity. This sherbet prepared from chrysanthemum petals and minimum sugar is known for its cooling and calming properties. Mixing it in cold water or milk and drinking it provides instant relief from the heat, the company said.

Patanjali further said that Patanjali's fruit juices, such as seasonal and mango juice, are made without any artificial additives or extra sugar. Seasonal juice is an excellent source of Vitamin C, which keeps the body hydrated as well as boosts immunity.

Patanjali Has Empowered Farmers: Patanjali

This initiative of Patanjali is not limited to customers only. The company claims, "We have empowered local farmers by promoting the cultivation of natural ingredients through our mega food and herbal park. This step is an important contribution towards realising the dream of a self-reliant India. Patanjali products are not only economical but also environmentally friendly as the use of chemical elements in them is minimal."

The company says, "The purity and quality of Patanjali products have won the trust of customers."

Industry experts believe that this product of Patanjali will provide a new direction to the Indian beverage industry, where the balance of health, taste and sustainability will become the priority.

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