CS discusses plan with stakeholders to boost tourism in Jammu
In a move towards revitalising tourism in Jammu division, the Department of Tourism on Friday presented a strategic and action oriented roadmap to Chief Secretary Atal Dulloo regarding promotion of tourism across the region, during an exclusive meeting held in Jammu in this regard.
A spokesperson said besides Commissioner Secretary, Tourism; Secretary, PWD and Divisional Commissioner, Jammu, the meeting was attended by CEO, Shri Mata Vaishno Devi Shrine Board; Deputy Commissioners Jammu, Reasi and Udhampur; Director Tourism, Jammu and other concerned officers of the department.
Dulloo impressed on the department to redouble efforts towards vigorous promotion and publicity of the tourism circuits. He enjoined upon them to be proactive across all the social media platforms, using the services of influencers there to reach out to the masses. He asked for starting rafting and paragliding at some of the places across the region, taking utmost care of the safety parameters. He also asked for roping in the professionals in this tourism trade activity to train the youth.
The Chief Secretary asked the department to frame the homestay policy as soon as possible with other guidelines for registration of BnB enterprises. He also directed for devising the loan product for development of homestays in the region as per the past directions.
On the occasion, Commissioner Secretary, Tourism, Yasha Mudgal, gave a presentation detailing the multifaceted approach focused on thematic circuits, adventure tourism, heritage experiences, infrastructural upgrades and promotion of offbeat destinations, aimed at making Jammu a year-round diversified tourist destination.
She threw light on five major tourist circuits envisaged by the department to make tourism a major activity across Jammu region. These circuits were discussed to ensure multi-day stay of tourists in the region based upon their choice and interests.
With respect to the iconic Chenab Railway Bridge, it was said that a Tourist Information Centre and branding initiatives are underway at the world’s highest railway bridge site, with audio-visual content to engage the visitors and enhance their experience.
As far as promotion of Border Tourism is concerned, a major upgrade of the Suchetgarh border site including a pavilion expansion of the capacity of around 3,000 persons and establishment of a museum was also revealed.
J & K