Speculations about Kim Soo Hyun being replaced as the face of a luxury brand, creates a debate on the internet

Kim Soo-Hyun faced contract termination with Prada due to controversy involving Kim Sae-Ron, reigniting the 'Prada Curse' theory. Following this, Prada swiftly announced Lee Gawon of MEOVV as their new brand ambassador. Gawon's selection sparks mixed reactions, with some fearing the curse's impact, while others hope her fresh image will break the cycle.

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