This Bollywood diva is Chanel’s first Indian brand ambassador, not Jahnvi Kapoor, Alia Bhatt, Deepika, Rashmika Mandanna, name is…
The representation of fashion in the recent landscape has evolved over the years. Luxury houses are no longer limiting their exposure only to the West, but even India is getting as much recognition. From red carpets to international events, Indian celebrities and influencers are making waves everywhere, thereby reshaping the global narrative and embracing diversity like never before. With the rise in India’s influence internationally, global brands are also turning their gaze eastwards and seeking voices that reflect diversity, inclusivity, and the evolving style of the new generation.
One such trailblazer who has been shaping this shift and representing this evolution is Bollywood’s rising star, Ananya Panday. Known for her impeccable fashion sense and effortlessly chic style, Ananya has made history by becoming the first-ever Indian brand ambassador for one of the most renowned luxurious labels in the world – Chanel. This partnership of Ananya Panday is not just a big milestone for her career but also a defining moment for India’s global presence.
In an official statement to Business of Fashion (BoF), the brand shared, “Ananya characterises a generation of evolving tastes and fiercely independent identities who navigate the world with their curiosities. Her values resonate with Chanel, making her the perfect choice to represent the house.”
Ananya Panday also shares how meaningful this partnership is for her. She calls Chanel a symbol of “personal liberation,” saying that the brand empowers individuals to embrace themselves. She says the brand “boldly embraces their individuality with timeless elegance.”
This announcement follows Ananya’s appearance at the Chanel Spring/Summer 2025 show in Paris, where she turned heads in a stunning piece from the brand’s Cruise Collection. Sharing the stage with global icons, Ananya Panday caught everyone’s attention, further cementing her status as a style influencer. However, this is not the first time that she made a splash at an international fashion event—last year, she attended the same show with her sister Rysa Panday, and they wowed everyone with their coordinated outfits.
Ananya is well-acquainted with the high-fashion scene. Over the years, she has teamed up with several renowned brands like Swarovski, Beats, Timex, and Lakme. Her new partnership with Chanel elevates her status, placing her among the elite global ambassadors who embody the brand’s timeless charm. She was also recently featured in Jimmy Choo’s campaign in India, further establishing her as a credible fashion tastemaker.
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