Army’s ‘Azmat-e-Hind’ initiative in Kupwara boosts border tourism

The Army’s support for the Azmat-e-Hind initative at the Line of Control (LOC) in Teetwal area of Kupwara district has boosted border tourism in the area, transforming Teetwal from being known for cross-border tensions to now being a “beacon of hope and tourism” with potential, Army officials said on Tuesday.

Azmat-e-Hind, which translates to “Pride of India” is a 104 feet high national flag, aimed at showcasing the valour of the armed forces, the resilience of local communities and the beauty of the border areas.

“Azmat-e-Hind was made in 2023 in Teetwal for one purpose—that tourists visit these border and remote areas, see the area and stay with the people and see how the Army, with the local population, works together,” said Brig SK Pradhan, Commander, Shakti Vijay Brigade.

The Army official said home stays have been established in the area for tourists, and the people have been trained by the Army to ensure that the places are well maintained and people are taken good care of.

“The Indian Army has played a crucial role in transforming the narrative. Ensuring security to facilitating infrastructure and logistics support has been instrumental in turning the border village into a tourist-friendly zone,” read an Army statement.

“One of the most emotional highlights is the 104 ft high National Flag hoisting at the LoC where patriotic fervor fills the air and visitors stand shoulder to shoulder with soldiers saluting the Tricolor,” read the statement.

Army personnel also engage with tourists and students through interactive sessions, sharing stories of bravery and service, further strengthening the bond between the armed forces and the citizens they protect.

Residents have reportedly welcomed the initiative, noting that the increase in tourism is already beginning to benefit the economy.

“This village is not only a tourist place but it shows the unity of India. Yes, this is the same place where, during the three wars with Pakistan, many heroes of our country lost their lives for the pride of Mother India. The Azmat-e-Hind memorial was made to honour the sacrifice of the soldiers,” said Sunder Shamin, a student at Army Goodwill High School.

Highlighting the diversity and rich history of battles in the place, he added, “I request everyone to come here and know about the history of this place.”

J & K