Aamir Khan pens powerful piece on WAVES Bazaar, India's new creative marketplace

India is a major player in the entertainment and media industry that is growing rapidly and flourishing in a constantly evolving landscape. We are seeing a boom in content creation on diverse platforms driven by digital streaming services, regional language productions and the rise of tech-savvy audiences who demand new engaging and inclusive narratives. It is important to understand how immense the potential is for India in this sector, not only as a source of entertainment but as a powerful medium for cultural expression, economic growth and global influence. The World Audio Visual and Entertainment Summit, known as WAVES, being organized by the Government of India in Mumbai, Maharashtra from 1 to 4 May 2025, will be a testimony to India's growing stature and the WAVES market is a key component of this event. As someone who has spent decades in the industry, I believe that storytelling has the power to unite, inspire and transform. With WAVES and WAVES Bazaar, we are taking a bold step towards creating a more collaborative and inclusive future for the global entertainment community.

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