South cinema challenges Bollywood head-On

South Indian cinema is challenging Bollywood dominance with high-profile clashes, like Mohanlal's L2: Empuraan versus Salman Khan's Sikandar and Rajinikanth's Coolie versus Hrithik Roshan and NTR Jr’s War 2. Increasing investments and pan-Indian appeal are driving this shift, with South Indian stars gaining national recognition and strategically timed releases enhancing their competitive edge.

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