Fundamental names Ambalika Sen as Managing Partner

Independent creative agency Fundamental has announced the appointment of Ambalika Sen as Managing Partner, as it looks to strengthen its leadership team in its third year of operations.

Sen brings over 15 years of experience across client partnerships, organisational management, and consumer business strategy across categories including food, fashion and lifestyle, FMCG, and media. Prior to joining Fundamental, she served as Senior Vice President – Business at Tilt Brand Solutions.

The agency, which has focused on addressing marketing challenges through simplified, targeted solutions, stated that Sen’s expertise would contribute to reinforcing its core capabilities as it continues to grow.

Fundamental, founded with an emphasis on selective talent acquisition rather than rapid scaling, aims to further consolidate its service offerings in the coming phase.

Speaking about the appointment, Pallavi Chakravarti - Founder & CCO, said, “When we started out two years ago, we dreamed of attracting builders. Some of us have known Ambalika for a very long time now and observed her evolution as an advertising professional with joy and pride. Now that our paths are converging again, turns out dreams do come true. Our team is still relatively small and as passionate as the day we began. Our ambition though, has gotten much, much bigger. We firmly believe that her unique brand of unpretentious leadership coupled with her understanding of all facets of this business, will help us expand the way it counts - qualitatively.” 

Adding to this, Ambalika Sen said, “Over the years at Taproot and Tilt, training to run and grow reputable ad firms with the best in business, here's me shooting my shot at co-building what feels like a calling. For upwards of a decade-old professional and personal kinship with the founding team, taking this leap into young and unassumingly brilliant Fundamental, was mostly a matter of time. Excited to report that there is much to be done here, as I look forward to raging through this party, one actionable at a time!”

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