Why all the rich people wear this colour?

This colour has emerged as the unofficial uniform of the elite, symbolizing quiet luxury and timelessness. The ultra-wealthy use this neutral palette to signal their status, prioritizing quality fabrics and understated elegance over fleeting trends. Anyone can emulate this aesthetic by focusing on clean silhouettes, well-fitted basics, and textural variety, proving that a sophisticated look is attainable on any budget. Find out more about the colour.

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