Mukesh Ambani, Isha Ambani make big move as Reliance Retail launches…
Mukesh Ambani, Isha Ambani led Reliance Retail’s beauty brand, Tira, is making a big move beyond its traditional beauty offerings. Now it has entered into the lifestyle category. The company launched a lifestyle collection with hydration essentials like sleek and functional drinkware. This is the next step in Tira’s journey to become more than just a beauty brand and to create a lifestyle ecosystem.
Tira’s Entry into lifestyle merchandise shows how Mukesh Ambani and Isha Ambani are integrating beauty with everyday life. In a statement, the company explained its goal of building a “deeper brand universe” that extends beyond beauty shelves and into the routines of its community.
The move signals Tira’s intent to become more deeply embedded in consumers’ day-to-day lives through thoughtfully crafted, design-driven lifestyle products.
The newly introduced category features a curated collection of beauty-adjacent essentials, functional items that complement the routines of modern, style-conscious individuals.
With this initiative, Tira aims to enhance its brand narrative by transitioning from a traditional beauty label to a more holistic lifestyle brand.
Launching in sync with the onset of summer, Tira’s first lifestyle collection focuses on hydration essentials.
Leading the collection are stylish tumblers available in two sizes: 1.2l and 600ml.
These tumblers combine sleek minimalism with high functionality: they are insulated, easy to carry, and come with customizable sticker sheets for a touch of personalisation.
In addition, Tira has unveiled a sleek 1l Sipper Bottle, designed for everyday use, from office to gym to outdoor escapades.
Lightweight and spill-proof, the sipper bottle promises convenience without compromising on style.
Future launches will include categories such as travel accessories, wellness tools, apparel, and self-expression products, reinforcing the brand’s mission to blend beauty with daily rituals.
The new merchandise line is available both online and across Tira’s offline retail locations.
(With Inputs From ANI)
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