“Genius marketing”: Vegas Golden Knights uncalled cross-check against Minnesota Wild raises questions about penalties

Elliotte Friedman highlighted the Vegas Golden Knights' Game 1 against the Minnesota Wild as a 'mean' and 'nasty' affair, pointing out an uncalled cross-check. He suggested Vegas benefits from a reputation as a disciplined team, earned through consistent efforts to minimize penalties. Friedman believes this 'genius marketing' might influence officiating, giving the Golden Knights an edge.

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