Google suffers setback in monopoly case, court denies relief

Google is facing significant challenges once again, as the tech giant has been accused of monopolising the ad-tech market. A judge in the Washington Court has upheld the allegations against Google, leading to multiple lawsuits filed by several U.S. states and the Federal Government for breaching anti-trust regulations. The scrutiny focuses on Google's control over three critical areas of digital advertising: publisher ad servers, advertiser tools, and ad exchanges. This legal action is one of two federal lawsuits targeting Google and could potentially result in the company being split up, thereby limiting its influence. District Court Judge Leonie Brinkema noted that the plaintiffs claim most websites rely on a trio of Google's advertising software products, which effectively leaves publishers with no option but to use Google's solutions.

Tech