Coca-Cola makes special cold drink for this religion due to.., you can recognise it with its yellow cap, religion is .
As there is summer, the demand for cold drink’s demand increases rapidly in all India’s regions. Brands like Coca-Cola and Pepsi come with new packaging, branding and promotion to attract more customers. dominate the market, but did you know Coca-Cola produces a specific cold drink for a particular religious community?
Coca-Cola’s Special Drink
Coca-Cola bottles can be seen even in the smallest stores. However, what many don’t know is that the company creates a special version of its drink only for the Jewish community.
Why Yellow Cap?
The special cold drink is marked with a yellow cap so Jewish people can easily identify it. Jewish dietary traditions prohibit the consumption of certain grains like corn, wheat, and rye. Regular Coca-Cola has corn syrup which is unsuitable for consumption during this period.
To meet this criteria of the Jewish community’s diet, Coca-Cola manufactures a corn-free version of its drink. These specially made beverages are in compliance with kosher dietary laws, ensuring they are acceptable for consumption during Passover.
To avoid confusion, Coca-Cola uses yellow caps to identify these special bottles so Jewish consumers can easily differentiate the kosher-friendly version from regular Coca-Cola.
The population of Jewish people worldwide is relatively small, but Coca-Cola ensures these special products reach areas where Jewish community population is more. The largest Jewish community is in Israel, and this market is a primary target for the yellow-capped Coca-Cola bottles.
By following kosher dietary rules and fulfilling special needs of a religious community, Coca-Cola shows its cultural sensitivity.
News