Mukesh Ambani bets big in THIS state, to invest Rs 10000000000 in setting up first…, set to boost….

Mukesh Ambani’s Reliance is making big moves in Bihar, with a whopping Rs. 1,000 crore investment to set up Campa Cola’s first manufacturing plant in the state. The factory will be built over 35 acres in Begusarai and marks a major milestone in the brand’s journey since its relaunch by Reliance Consumer Products in March 2023. The proposal recently got the green signal from the Project Clearance Committee of the Bihar Industrial Area Development Authority (BIADA). According to the State Industry Department, the upcoming unit is expected to create new jobs and give a boost to smaller businesses around Begusarai.

Bihar seems to be gaining attention from big players across sectors. In the same meeting, BIADA approved land for a Rs. 20 crore cattle feed plant in Muzaffarpur.

BIADA has officially announced on social media platform ‘X’ that the land for the upcoming Campa Cola unit in Begusarai has been allotted to EPIC Agro Product Ltd—the company responsible for producing and distributing the iconic soft drink.

The planned facility will handle both the manufacturing and bottling of Campa Cola under one roof.

This development follows after a similar move in Assam. Just two months ago, in February, Reliance Consumer Products Limited (RCPL) launched a new plant in Guwahati, marking a strong push to expand Campa Cola’s footprint in the Northeast.

Reliance entered the beverage space in August 2022 after acquiring Campa Cola, and since then, it has been working steadily to grow its presence nationwide. The company is setting up the necessary infrastructure including manufacturing plants, a robust supply chain, and a logistics network to support the brand’s rollout.

Campa Cola is making waves in the cola market, taking on giants like Coca-Cola and PepsiCo. Its competitive pricing strategy and better profit margins for retailers have shaken things up, prompting rivals to slash prices in certain areas.

Back in January, during its Q3 earnings report, Reliance shared that Campa Cola is on track to hit a turnover of over Rs. 1,000 crore in the 2024–25 financial year—another big step in its plan to become a major name in India’s FMCG space.

Last year, the Adani Group also announced plans for a cement plant in Nawada on land where an old sugar mill once stood. Meanwhile, talks are underway with several IT companies as well—hinting that Bihar is ready to become a hub for a more modern and diverse industrial ecosystem.

Adding a dose of star power to this momentum, actor Ram Charan has been roped in as the brand ambassador for Campa Cola. He’s leading the new campaign “Campa Wali Zidd”, a message that celebrates never giving up and pushing forward with determination.

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