Alex Ovechkin sets off NHL's largest merchandise boom after his 895th goal goes viral

Alex Ovechkin's 895th goal broke Wayne Gretzky's all-time goal record in the NHL and sparked an unprecedented merchandise sales boom. The Washington Capitals became the best-selling team in all major U.S. sports, with seven of the top ten bestsellers associated with Ovechkin. His legacy has drawn the NHL into international discourse and pushed league-wide interest.

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