This Bollywood star blocked Vijay Mallya in…, built Rs 1000000000 business named as…, not Sanjay Dutt, Shah Rukh Khan

Vijay Mallya, is known as a builder of India’s beer market, who made beer as a widely consumed drink in the country. Under his leadership, United Breweries gained a dominant share of the market, increasing India’s beer consumption to 45 crore cases annually. However Mallya monopoly was challenged by an unexpected rival in the Northeast by a Bollywood star Danny Denzongpa.

In 2009, Danny Denzongpa blocked Mallya’s Kingfisher from entering the Northeast beer market. Mallya was trying to acquire Rhino Agencies in Assam to increase his presence in the region. Denzongpa also saw an opportunity in this market and acted fast and acquired Rhino Agencies himself. This move changed the fate for his company, Yuksom Breweries. They started dominating the Northeast by making it the third-largest Indian-owned brewery after Kingfisher and Kimaya.

Denzongpa In Northeast

The Northeast was an untapped market for most major beer brands. Denzongpa  acquisition of Rhino Agencies cut Mallya’s ambitions and made Yuksom Breweries as the region’s leading beer producer. Reports from Sikkim Express claimed that the brewery’s contribution to the local economy generated Rs 100 crore annually and employed approximately 250 locals.

Danny Denzongpa’s brewing journey is very old. In 1987 when he ventured into the beer business. In 2005, he renamed his brewery Yuksom Breweries after his hometown in Sikkim. Over the years, he expanded operations, setting up Denzong Breweries in Odisha and acquiring Rhino Agencies in Assam. Today, Yuksom Breweries has an annual production capacity of 6.8 lakh hectoliters, only behind Kingfisher and Kimaya among Indian brands.

Born in Sikkim in 1948, Tshering Phintso Denzongpa also known as Danny became a famous actor. He did debut in Zaroorat (1971), and has appeared in numerous Bollywood films, like Love Story, Agneepath, Ghatak, and Khuda Gawah. Even after his brewing success, Denzongpa continues to act selectively.

In recent years, he appeared in films like Baby, its spin-off Naam Shabana, and a cameo in Uunchai (2022), along with Amitabh Bachchan, Anupam Kher, and Boman Irani.

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