Jaat inches towards Rs 3 crore mark in North America

The Punjabi film 'Jaat' is nearing Rs 3 crore in North America, but it's underperforming expectations. Despite a wide release, it grossed $338,751 in five days, far below Gadar 2's success. Experts attribute the shortfall to weak marketing, poor word-of-mouth, and limited appeal, projecting a 60-65% loss in North America, serving as a cautionary tale for regional cinema distribution.

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