Apple CEO Tim Cook Prioritises Development of AR Smart Glasses to Beat Meta: Report

Apple CEO Tim Cook has reportedly prioritised the development of true augmented reality (AR) glasses. While Apple hasn’t confirmed its plans, rivals like Meta, Google, and Snapchat are exploring smart glasses. Unlike bulkier headsets, AR glasses demand advanced, affordable technology to succeed, and Cook is reportedly focused on developing an industry-leading product in this emerging space, according to Bloomberg's Mark Gurman.

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