Navigating Work-Life Balance: Women Entrepreneurs Share Real Stories Of Success And Struggle
Work-life balance is often viewed as an inaccessible ideal, especially for female entrepreneurs who juggle multiple roles and responsibilities. The reality, however, is that successful women in leadership have redefined what work-life harmony looks like, demonstrating time and again that professional growth and personal fulfillment can coexist. Let’s read the stories of fours such inspirational women and how they thrive in a busy work environment while staying present in their personal lives.
Archana Khosla Burman“Work-life balance isn’t about dividing time equally—it’s about setting priorities with intention. As a woman entrepreneur, I’ve learned that balance isn’t a static state; it’s a constant adjustment. Some days, my business demands more, and other days, my family does. And that’s okay. The key is to be fully present wherever you are.
I’ve stopped chasing perfection and started embracing boundaries—learning to say no without guilt and yes with purpose. Success doesn’t mean doing everything alone; it means building a support system, at work and at home.
Most importantly, I remind myself that I’m more than just my career. Taking time for personal well-being isn’t a luxury—it’s a necessity. When I take care of myself, I show up stronger in every role I play. Balance isn’t about having it all at once; it’s about making conscious choices that align with what truly matters.” Archana Khosla Burman, Founder, VERTICES PARTNERS, TEDx Speaker, 40 under 40 Awardee, FLO National Head – Collaborations, Partnerships & Associations, Immediate Past Chairperson, FICCI FLO
Heeta Parikh"People usually get work-life balance wrong. They think it’s about drawing rigid lines between professional and personal life, which most often than not turns out to be detrimental. Work-life balance is about creating a rhythm that suits you. As an entrepreneur, I’ve learned that balance looks different every day. Some days, work takes precedence, and on others, personal commitments require my undivided attention. No one should be chasing an illusion of ‘perfect balance’. Instead they must focus on setting priorities that align with both personal well-being and business growth. I’ve also realised that delegation, which is often seen as a weakness, is nothing but a necessity. Surrounding yourself with a capable team and trusting them allows you to step away when needed without guilt. More importantly, I carve out non-negotiable time for myself, be it a quiet morning coffee or simply treating myself to an outing. Work-life balance is an ongoing process of setting boundaries and making space for what truly matters." Heeta Parikh, Founder and CEO, Silver Spun PR
Sonali Ashar“Work-life balance is not a perfect equation because it’s a constant process of adjustment. As an entrepreneur, I’ve learned that balance doesn’t always mean equal time for work and personal life. It means being present where you are. Some weeks, business takes priority and on others, personal commitments require more focus. Time management becomes a vital part of your life. The key is to build a strong support system, delegate when necessary and set clear boundaries. I’ve also realized that guilt is an unnecessary burden, be it about missing a meeting for family time or stepping away from personal life for work, you can’t be everywhere at once, and that’s okay. Instead of chasing perfection, I focus on making conscious choices that align with my priorities at any given moment. For women, especially, there’s immense pressure to ‘do it all’, but success comes from knowing when to push forward and when to hit pause.”Sonali Ashar, Creative Director and Principal Designer, Sonali Ashar Designs
Krutika Sheth“I started CaseKhazanaa at just the age of 17 while still in college, driven by a simple idea – creating customised phone cases. What began as a small experiment quickly grew into a full-fledged gifting venture with 350+ unique products for corporate events, weddings, birthdays and more.
Balancing entrepreneurship with academics wasn’t easy, but it taught me the power of discipline and prioritisation early on. I had to juggle college assignments while managing orders, vendor coordination and customer expectations – all while ensuring I never lost my creative spark.
Now, as CaseKhazanaa continues to grow, I’ve realised that work-life balance isn’t about rigid schedules but about seamless integration. Delegating tasks, setting boundaries and truly enjoying the process have helped me sustain both my business and my well-being. At the end of the day, I remind myself why I started – because I love what I do. That passion keeps me going, making every challenge worth it.” Krutika Sheth, Founder, CaseKhazanaa
As the definition of success evolves, so does the approach to balancing career and personal life. For women in business, the key lies in understanding that work-life balance is an ongoing process of prioritization, self-awareness and making choices that align with their values. One must redefine success on their own terms, to pave the way for a more sustainable and fulfilling professional journey.
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