Asian Paints Apex Ultima launches ‘Aks-e-Kashmir’ special edition pack

Excelsior Correspondent

SRINAGAR, Apr 9: In the spirit of Eid, Asian Paints launched a special Apex Ultima weatherproof pack, ‘Aks-e-Kashmir’ special edition pack, capturing the essence of Kashmir’s rich culture and timeless artistry.
For decades, Apex Ultima has set the standard in exterior paints by offering unmatched protection against the harshest weather conditions.
With this special festive edition pack, Asian Paints brings the soul of Kashmir to life. It blends the region’s artistic heritage with cutting-edge performance.
“Kashmir is more than a place – it’s a feeling, alive in its stories, colours and traditions that reflect resilience, beauty and heritage,” said Amit Syngle, MD & CEO of Asian Paints.
He said, “With the Apex Ultima Aks-e-Kashmir special edition pack, we are not only celebrating the region’s culture and craftsmanship, but also honouring the spirit of its people, their perseverance and the legacy “Apex Ultima is engineered to shield homes from India’s extreme weather conditions ensuring that every home’s beauty and durability is maintained. By bringing together strong performance with the artistic essence of Kashmir, this special edition pack captures the unique blend of strength and elegance that defines the valley’s cultural spirit,” he added.
The pack’s design beautifully showcases Kashmir’s most cherished symbols-the serene shikaras on Dal Lake, vibrant tulip gardens, intricate Pashmina embroidery, hand-woven textiles and elegant botanical gardens.
Iconic elements like Kahwa vessels, Mughal Baari, saffron flowers and gondolas further capture its rich heritage.
The design reflects the warmth, pride and cultural richness that define the Valley.

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