Shopify CEO Tobias Lütke says AI comes first! Teams must prove AI can’t handle a task before hiring new people

AI is no longer optional at Shopify: The fear of AI replacing human jobs has resurfaced — this time with a strong statement from Shopify CEO Tobias Lütke. In an internal memo now public on X (formerly Twitter), Lütke declared a new standard for hiring at the company: “Before asking for more headcount, prove AI can’t do the job.” This move places artificial intelligence at the core of Shopify’s operations, setting a bold new direction for the Canadian e-commerce giant.

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