Swiggy trails Zepto with Maxxsaver launch as qcomm leans into value

Swiggy Instamart introduced 'Maxxsaver,' enabling users to save up to ₹500 on bulk orders, automatically enrolling all customers. This initiative aims to enhance affordability, mirroring similar discounts by rivals like Zepto and BigBasket. CEO Amitesh Jha emphasizes providing better pricing through larger order benefits.

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