Swiggy trails Zepto with Maxxsaver launch as quick commerce leans into value

Swiggy Instamart has introduced Maxxsaver to rival Zepto's Super-Saver, targeting larger, planned grocery orders with savings up to Rs 500. Unlike Zepto, Maxxsaver is automatically applied at checkout, aiming to boost the average order values. This shift reflects a broader industry trend towards household-level grocery shopping, potentially reshaping quick commerce dynamics.

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