AAPCON 2025: 'Aim To Grow Ayush Sector To $200 Billion By 2030,' Says Top Ayurveda Official Rajesh Kotecha At Mumbai Event
Mumbai: Our goal is to grow the Ayush sector to $200 billion by 2030 – powered by trust, innovation, and global acceptance, said Rajesh Kotecha, secretary with the Ministry of Ayush.
The official was speaking at the fifth international AAPCON 2025 Ayurveda Parv, organised by Association of Ayurvedic Practitioners (AAP) in collaboration with the Ministry of Ayush in Mumbai for the first time. The three-day Ayurveda festival, themed ‘Ayurveda: Bridge to the World’, highlighted Ayurveda’s expanding global relevance in the modern healthcare ecosystem.
Kotecha emphasised the ministry’s commitment to taking traditional systems of medicine to every individual across the world. He referenced a third-party survey by the National Sample Survey Office (NSSO), revealing that 95% of India’s rural and 96% of its urban population are aware of Ayurveda, with nearly 50% actively practicing in it.
He claimed that in the past 10 years, more than 9,500 research papers have been published in the field of Ayurveda, surpassing the total from the previous six decades. The ministry has set a target to grow the Ayush sector from its current size of $48–50 billion to $200 billion by 2030, with research, public trust, and global integration as key pillars of this expansion, he said.
He also highlighted the flagship initiatives such as Ayurveda Day and the ‘Har Ghar Ayurveda’ campaign, aimed at integrating Ayurveda into daily life through education, outreach, and scientific validation. These steps are vital to not only preserving Ayurveda’s legacy but also positioning it as a globally respected wellness science supported by modern evidence.
Looking ahead to the International Day of Yoga, he announced upcoming initiatives including 10 signature events across India. A key highlight is ‘Yoga Bandhan’, a cultural and yogic exchange involving five Indian yoga experts visiting ten countries and five international experts visiting India. Other initiatives include the ‘Yoga Mahakumbh’ and the development of 1,000 dedicated yoga parks across India.
The occasion also marked the 33rd Foundation Day of AAP. AAPCON 2025 also featured a vibrant exhibition pavilion, where top Ayurvedic companies from India and abroad showcased cutting-edge products, services, and research. With a daily footfall of over 1,000 visitors, the event offered enriching platforms for seminars, panel discussions, live workshops, and focused sessions on Ayurveda’s role in modern health challenges.
The celebration was structured around three key pillars including an expo, a free public health camp, and scientific sessions. The Health Camp provided free Ayurveda-based consultations and treatments to the general public, while the scientific sessions explored complex disease management through Ayurveda, addressing areas such as cardiology, nephrology, and surgical interventions. Over 60 leading experts shared insights aimed at equipping practitioners with actionable clinical knowledge to improve patient outcomes.
Dr. Nilesh Doshi, founder-chairman of AAP, said, “Since its inception, AAPCON has served as a beacon of knowledge, bringing together the brightest minds in Ayurveda to exchange ideas, share research, and collaborate on innovations that shape the future of holistic healthcare. This year, we’ve taken yet another leap forward by introducing new sessions on digital marketing and global opportunities for Ayurvedic practitioners, ensuring our ancient wisdom remains vibrant in today’s world.”
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