This book shows how vast the creator and influencer economy is, and why brands need to tap into it

As per a Goldman Sachs Report, the Creator Economy could reach half a trillion dollars by 2027.

As of 2023, the Total Addressable Market (TAM) of the Creator Economy is worth $250 billion, with 303 million creators present in the Creator Economy already.

(Note: A report by Adobe states that there are 303 million creators in nine markets comprising the United States, Australia, United Kingdom, Japan, Germany, France, Spain, South Korea and Brazil. You can only imagine how this number extrapolates to the entire world!)

The Goldman Sachs Report goes on to say:

The analysts expect spending on influencer marketing and platform payouts fuelled by the monetisation of short-form video platforms via advertising to be the primary growth drivers of the Creator Economy.

Global marketer and bestselling author Gary Vaynerchuk puts it this way:

If you are not crushing it and focusing on the content that you put out on the most important social platforms, you’re going to become mute and obsolete in the modern day of doing business.

That’s why organic reach (through a creator or an influencer) is so important because the impression you get when someone comes directly to your page is a much more qualified lead and potentially a more valuable customer than someone you got through an ad...

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