Chief Secy launches campaign to combat narcotics abuse in J&K
Jammu and Kashmir Chief Secretary Atal Dulloo on Saturday formally launched a five month long Information, Education and Communication (IEC) campaign under the ‘Nasha Mukt Jammu Kashmir Abhiyan’.
A spokesperson said Dulloo reaffirmed the UT government’s resolve to combat the drug menace through sustained awareness, rehabilitation and coordination at all administrative levels.
The Chief Secretary stated that Nasha Mukt Jammu Kashmir is not just a campaign, and is a mission to protect the youth and secure their future. “We must address the roots of drug abuse while ensuring that affected individuals receive timely counselling, support and rehabilitation,” he said.
As part of the formal launch, the Chief Secretary unveiled several key initiatives including the official web portal of the campaign—www.nashamuktjk.org—providing a centralised interface for awareness activities and real-time updates.
The Chief Secret also inaugurated the INSPIRE podcast series of the Department of Information and Public Relations, which will feature weekly discussions with experts, field officers and individuals sharing real-life experiences. The initiative will engage the youth in conversations on drug de-addiction. Additionally, a dedicated web banner and an official campaign logo was also launched on the occasion.
Chairing a high-level review meeting following the launch, the Chief Secretary assessed preparedness of the departments for the extensive campaign to be rolled out in every panchayat, Urban Local Body (ULB), educational institutions and major public spaces across the Union Territory.
The campaign is set to include 6,776 planned events for which a pool of 5,923 trained resource persons from the Social Welfare, Health, Police, Education and JKRLM departments has been developed through 51 training sessions across the 20 districts.
The Chief Secretary directed the district administrations to ensure inclusive public participation, stressing that the quality of content and delivery must be of the highest standards. He instructed the senior district functionaries including ADDCs, ADCs and others to remain actively involved in field level activities, ensuring consistent momentum throughout the five month campaign. The Chief Secretary emphasised that awareness is only the beginning and rehabilitation and counselling must follow as essential support pillars.
The Health Department was tasked with leading inter-sectoral coordination with the Deputy Commissioners and line departments to ensure unified implementation.
J & K
