Mukesh Ambani, Isha Ambani make big move, plan to launch Campa Cola in…., sweets in…

Reliance Consumer Products Ltd (RCPL), the FMCG arm of Reliance Industries, is stepping into global markets with its confectionery and beverage brands. After launching its cola brand Campa in the UAE earlier this year, the company has now introduced it in more countries across West Asia. As per reports, next on the expansion map are Sri Lanka and Nepal.

RCPL has also taken its sweets and confectionery products — including brands like Lotus, Toffeeman, and the recently acquired Ravalgaon — to parts of Africa. This marks another milestone in its international journey since entering the Indian consumer goods space in 2022 and officially launching products in 2023.

A source familiar with the matter told Business Standard that RCPL’s distribution has now expanded to 1 million retail outlets in India, with a goal to reach 5 million within the next three years.

Its flagship brands, Campa and Independence, have each achieved over Rs. 1,000 crore in revenue. According to Reliance Retail’s Q3 earnings report, both brands are on track to cross the Rs. 1,000 crore mark in the 2024–2025 financial year. The consumer products division alone reported Rs. 8,000 crore in revenue during the first nine months of FY25.

While the company isn’t aggressively chasing takeovers, it remains open to acquiring once-popular Indian brands with strong recall value, the source told the publication.

Reliance Consumer Products Ltd (RCPL) has added another name to its growing portfolio with the recent acquisition of Sil, a well-known brand offering packaged foods such as jams and sauces. Though the deal value hasn’t been disclosed, it signals RCPL’s continued push into everyday food items that resonate with Indian consumers.

Initially, RCPL focused on introducing its brands in India and building a strong distribution base. Now that it has reached one million retail stores, the company is shifting gears toward expanding the presence and visibility of each brand. Over the next three years, it aims to grow this footprint to five million stores.

To strengthen its presence in the trade ecosystem, RCPL is offering significantly better margins than industry standards — a move that’s grabbing attention. Super stockists are receiving margins of about 6.5 per cent, which is nearly double the 3–5 per cent that most chips, snacks, and biscuit brands offer (including incentives).

In the snack segment, RCPL’s portfolio includes Alans Bugles and Snactac in chips and namkeen, and Independence in biscuits. Distributors working with RCPL also enjoy higher profits — around 8 per cent plus an extra 2 per cent as a performance-based bonus, compared to the industry norm of 6–6.5 per cent.

Retailers, too, are seeing a big benefit. They receive a 20 per cent margin, far better than the 8–15 per cent typically offered by competitors, even after factoring in bulk purchase schemes and promotions. This margin strategy is helping RCPL build strong ties across the supply chain.

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